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Case

K-Pop: A Global Music Factory Fizzling Out

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As shown with Psy's hit song, “Gangnam Style,” K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Pop's current success largely stems from its systematic production system and this new business model has changed the managerial paradigm in the entertainment industry. However, recently, there has been a growing concern that K-Pop may be just a case of short-lived hype, thus it may not have sustained success.

Learning Objective:

Innovating business model, International management

Year of Publication: 2017
Ref. No.: 17/591C
Discipline: Strategy & General Management
Industry: Entertainment
Country: Korea (Rep. of)
Company: K-Pop companies
Languages: English
Pages of Text: 14