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Starbucks China: Managing Growth Through Innovation

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Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chinese economic slowdown, and issues associated with the paradox of growth. As a leader in innovation, it has developed and implemented top-notch solutions across domains such as HR, R&D, CRM, design, digital, product development, supply chain, electronic payment, etc., and needs to continue the innovation process to stay ahead of the competition. What can it do to expand and innovate continuously? As growth reduces elasticity, what should it do to retain the flexibility to address market demands and interruptions quickly?

Learning Objective:

Innovation Framework, Business in China, Paradox of Growth, Digital Personality Mapping

Year of Publication: 2017
Ref. No.: 16/578C
Discipline: Strategy & General Management
Industry: Food & Beverage
Country: China (People's Rep. of)
Company: Starbucks
Languages: English
Pages of Text: 23