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Samsung Electronics: Managing Innovations in an Economic Downturn

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Samsung Electronics' ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.

Learning Objective:

To provide students with an understanding of sustainable growth from the perspective of a resource-based view, dynamic capabilities and high velocity environment.

Year of Publication: 2013
Ref. No.: 13/527C
Discipline: Strategy & General Management
Industry: Consumer Electronics
Country: N/A
Company: Samsung Electronics
Languages: English
Pages of Text: 25