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People Management Fiasco in Honda Motorcycles and Scooters India Ltd

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Multinationals often make judgemental errors regarding cross-cultural issues and the business environment prevailing in foreign countries. Honda Motorcycles and Scooters India Ltd. (HMSI), a wholly-owned subsidiary of Honda Motor Company Limited, Japan, established its plant in India in 1999 and made such mistakes in handling people-management issues. It wanted to pursue a non-union model, but failed to devise and implement an appropriate human resource management (HRM) strategy. The management was caught unawares when accumulated grievances led workers to turn hostile and form a union with the help of the trade union wing of a political party that was a partner in the ruling coalition at the federal level. The management failed to break workers' unity either by soliciting help from the state agencies or by using the legal system to their advantage. The subsequent power struggle led to violent clashes between the workers and the police that had been called in for protection by HMSI management. The extensive media coverage not only tarnished the company image, but also pressured the federal government to come to the rescue of the working class. Incompetent handling of HR issues by the company led to a long strike by the workers. This, besides causing substantial financial losses, also led to the emergence of a very strong union. In addition, production targets that were achieved on a daily basis before the union came into existence were seldom achieved after the conciliation came into effect. Many lessons can be learned from the HMSI case, especially for multinational corporations and other organisations establishing operations in India. The case provides insights about building and implementing a commitment model of HRM strategy. It also shows how employers should safeguard their interest by managing the countervailing power of workers in the Indian context. It discusses the dynamics of state power in Indian industrial relations and who can benefit from it in different contexts.

Learning Objective:

Trade unions, industrial relations, HRM strategy, labour rights, globalization era, HRM strategy, commitment model of HR, trade unionism, countervailing power, industrial relations system, state power, India

Year of Publication: 2006
Ref. No.: 06/309C
Discipline: Knowledge and Human Resource Management
Industry: Automobiles & Components
Country: India
Company: Honda Motorcycles and Scooters India Ltd
Languages: English
Pages of Text: 17