Case Details
Case
New
Exploring Advertising Engagement Disparities For Boyaa’s "Happy Poker Slots" App
The case explores how to quantitatively distinguish advertisement engagement behaviors between two groups of players using statistical methods and clustering techniques. It underscores practical challenges in mobile app revenue models, such as cleaning large volumes of raw data, segmenting player populations, and refining advertisement strategies.
Year of Publication: 2026
Ref. No.: 26/870/C
Discipline: Strategy & General Management
Industry: Gaming
Country/Region: Hong Kong SAR
Languages: English
Pages of Text: 5
Learning Objective:
- Conduct data cleansing and visualization of advertisement‑watching behaviors across two groups of players.
- Apply hypothesis testing to evaluate whether two groups of players differ in advertisement engagement behaviours.
- Perform clustering analysis to segment the player base more effectively.