Case Details
Beyond Chatbots: The Promise of Agentic AI for Video Games
Fantasy Tech Studio was a mid-size growing video games developer and publisher that had found success in its first game franchise. By mid-2020s, the industry witnessed game changing developments with the growing integration of artificial intelligence (AI). AI is penetrating every part of the game’s development and production pipeline. AI-native games, AI tools and intelligent agentic AI systems, collectively, are transforming players’ behavior and expectation. To respond to the market changes, Alex Ramos, founder of Fantasy Tech Studio, is hard-pressed to invest in the emerging trend and implement an AI strategy to enhance the appeal of his gaming franchise and operational efficiency of his studio.
The Case provides students with a basic understanding of artificial intelligence’s application and integration in business using video gaming as an industry canvas. It outlines the business considerations of a game developer in approaching the adoption of AI and the strategy for deployment. Through the lens of the protagonist, students will learn the distinction between generative AI tools and autonomous agentic AI systems, the risks and opportunities associated with each and have a first-hand experience in plotting a roadmap for AI implementation in businesses.
Learning Objective:
- Provides a basic understanding of the application and integration of artificial intelligence in business, using video gaming as an industry canvas.
- Differentiates between AI tools and AI agent systems and explain how each delivers business value.
- Identifies opportunities and potential risks involved in AI adoption.
- Evaluates which business tasks are appropriate to be handed over to AI and formulate a strategy for deployment (automation vs augmentation) that balances innovation, risk management and human acceptance.