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Zuellig Pharma – Leveraging Blockchain To Overcome Supply Chain Challenges

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Having developed a blockchain product to track the end-to-end movement of goods being transported along the pharmaceutical supply chain, Zuellig Pharma also has tested it in real life situation involving distribution during the critical Covid-19 phase. The company’s Vice President and Head of Digital and Data Solutions is now seeking ways to scale up product for multiple markets, multiple users, and multiple applications even while blockchain, as a bourgeoning technology, is itself facing scaling limitations.

Learning Objective:

At the end of the class discussion of the case on Zuellig Pharma, students will be able to:

• Pin down the factors triggering the adoption of block chain in a large-scale business enterprise.

• Zero in on the business drivers for block chain adoption

• Get a sense of the ways in which blockchain can potentially add value to a pharmaceutical supply chain.

Year of Publication: 2023
Ref. No.: 22/747C
Discipline: Production & Operations Management
Industry: Pharmaceuticals & Biotechnology
Country: Hong Kong SAR
Company: Zuellig Pharma
Languages: English
Pages of Text: 10