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ESG at WeChat Pay to Support SMEs

微信支付的ESG(环境、社会和公司治理)如何服务于中小企业

WeChat Pay is one of the leading mobile payment platforms in China. The SME sector is one of the target customer groups WeChat wants to help with its ESG (environmental, social, and governance) efforts to facilitate financial inclusion. SMEs are characterized by diverse needs but limited financial, technological, and human resources. WeChat Pay wants to leverage its technological strengths to provide the products that can address the pain points of SMEs.

This case illustrates the challenges that WeChat has faced during its efforts to develop technologies that can meet the various needs of SMEs. The case gives students an opportunity to discuss such topics as why companies like WeChat need to include ESG strategies, and how leading companies can develop IT solutions that are useful for SME users. After studying this case, students will be able to suggest how to make sustainable ESG efforts, instead of as window dressing, and how to develop technologies that the potential users will accept and use.

微信支付是中国的一个主要移动支付平台。中小企业是微信希望通过在ESG(环境、社会和公司治理)方面的努力来帮助的其中一个目标群体,以此促进金融包容性。中小企业的特点是需求多样化而融资、技术和人力资源有限。微信支付希望利用其技术优势,提供能够解决中小企业痛点的产品。

本案例描述了在开发满足中小企业各类需求的技术过程中,微信所面临的挑战。本案例让学生有机会讨论如下话题:为什么像微信这样的公司需要投入ESG?龙头企业如何拿出能真正帮到中小企业的IT解决方案?学习本案例之后,学生将能够提出可持续的ESG举措,而不是为了装点门面,并且能够提出如何开发能够被潜在用户接受和使用的技术。

Year of Publication: 2022
Ref. No.: 22/729C
Discipline: Environmental, Social, and Governance (ESG)
Industry: Software & Services
Country/Region: China (People's Rep. of)
Company: Tencent, WeChat, WeChat Pay
Languages: English, Simplified Chinese
Pages of Text: 12

Learning Objective:

After studying this case, students will be able to:

1.         Understand the concept of environmental, social, and governance (ESG) strategies and their implications for corporate management.

2.         Identify the pain points of working with SMEs.

3.         Propose and implement IT solutions that potential users will accept and use.

4.         Differentiate sustainable ESG efforts from greenwashing and suggest value-added ESG initiatives.

通过本案例的学习,学生能够:

1.   理解环境、社会和公司治理(ESG)战略的概念及其对公司管理策略的影响。

2.   找出与中小企业合作中的痛点。

3.   开发能够被潜在用户会接受并使用的IT解决方案并付诸实施。

4.   把可持续的ESG举措和漂绿(greenwashing)区分开来,并提出能为企业增值的ESG方案。

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