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An Industry in Crisis: Assuring Stakeholders and Justifying Firm Valuation

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The bike-sharing industry had never looked more appealing to investors, and everyone wanted a piece. Alibaba had picked ofo as its champion—to the tune of about CNY4.5bn  in funding —while Tencent was CNY5bn deep into Mobike.  At the start of 2017, nobody could have foreseen the fate that would befall the number-three company in the industry, Bluegogo,  just a few months later.

Learning Objective:

  1. How bike sharing disrupted traditional transportation methods
  2. Growth strategy

Year of Publication: 2018
Ref. No.: 18/608C
Subjects: Bike sharing
Discipline: Strategy & General Management
Industry: Entertainment, Hotels, Restaurants, Leisure
Country: Hong Kong SAR
Company: Bike
Languages: English
Pages of Text: 8