Case Details

YAS Microinsurance, an insurtech startup based in Hong Kong, sought to disrupt the traditional insurance industry by leveraging blockchain technology, behavioral data, and Web3 infrastructure to deliver on-demand, embedded, and real-time insurance. Under the leadership of Andy Ann, YAS tackled longstanding inefficiencies in insurance—including high customer acquisition costs, long claim times, and limited personalization—by reimagining the entire value chain. The case explores how YAS implemented private blockchain to streamline underwriting and claims, reduced insurance activation to as little as 26 seconds, and used AI and behavioral analytics to drive customer-centric innovation. With partnerships like AlipayHK enabling real-time travel insurance, and ambitions to insure digital assets via smart contracts, YAS positioned itself at the intersection of insurance, fintech, and decentralized digital ecosystems. The case raises strategic questions about regulation, scalability, data privacy, and valuation of Web3-based assets. Students are invited to examine how an agile startup might scale disruptive models within a legacy industry constrained by compliance and trust, while exploring the broader implications for financial services in a Web3 world.