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Bistro Concept: Pricing for Delivery Platforms

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A Polish restauranteur and entrepreneur, Christopher Przemyski (Chris) founded Bistro Concept Group in 2015. Thereafter, he created a portfolio of themed restaurants congregated around Sai Ying Pun and nearby Central district on Hong Kong Island. His restaurants are designed around a strategy of affordable good food in an artsy environment. He was eager to improve the restaurants turnover for both dine-in and takeaway. The Case provides an overview of the business model of online food delivery platforms, the competitive dynamics, and the industry’s efforts in market development. It serves as a canvas for students to learn price setting and multichannel price management when designing integrated marketing programs.

Learning Objective:

  1. To provide students with a basic understanding of how restaurants make multichannel pricing decisions.
  2. To explore the key factors and major trade-offs for pricing decisions on both the demand and the supply side.
  3. To offer an opportunity to devise a multichannel pricing strategy.

Year of Publication: 2024
Ref. No.: 24/796C
Discipline: Marketing
Industry: Hotels, Restaurants, Leisure
Country: Hong Kong SAR
Company: Bistro Concept Group
Languages: English
Pages of Text: 7