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Rocks And Pebbles Cruising Through Covid-19

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Rocks and Pebbles (RnP), a dog park, café and a dog boarding center located in the city of Gurgaon in Northern India, was set up in August 2019 by Vandana Sinha, a dog lover. The case details some of the decisions taken by Sinha with respect to the services offered, the business model, and execution of her strategy. It details some of the challenges faced by RnP during the Covid-19 crisis and the decisions Sinha has taken to deal with the crisis.

She is grappling with four dilemmas even as she is trying to grow the business.  Should she scale up the café at RnP into a restaurant in order to attract more visitors? Should she provide flexible payment options to pet parents in order to increase customer enrolments at RnP? Should she diversify into delivery of pet food in order to increase revenue? How should she balance her commitment to her regular job with the time devoted to RnP?


Learning Objective:

At the end of the class, students would be able to understand:

The importance of recognizing potential business opportunities

The strategic approach towards initiating a new venture

The development of a business model

The significance of executing strategy

The management of a crisis

The importance of Innovation


Year of Publication: 2022
Ref. No.: 22/734C
Discipline: Strategy & General Management
Industry: Hotels, Restaurants, Leisure
Country: India
Company: Rocks and Pebbles
Languages: English
Pages of Text: 8