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Boond: Dynamic Capability – Creating a BoP Energy Market

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Boond, a last-mile energy access company, was founded to serve the rural base of the pyramid market in India. The company operated in the two states of Rajasthan and Uttar Pradesh(UP). It came face to face with multiple challenges like low purchase capacity, lack of awareness about solar technology and difficulty of reaching out to the remote consumers. Boond innovated its business model to provide customized solution for energy access at an affordable price along with doorstep servicing. It created social capital that facilitated the collectivity of the stakeholders like banks, suppliers, grassroots organizations and community. This led to energy access and had a multi-dimensional impact on human well-being (health, education, employment, etc.), thereby improving lives of many. The challenge for  Boond is in scaling up its business model for energy access to the other Indian states, each of which pose unique challenges along with varying environmental factors.

Learning Objective:

  1. The students will be able to appreciate the opportunities and challenges associated with the rural BoP energy market in order to formulate a business strategy.
  2. The students will be able to understand the importance and building of dynamic capability needed to develop the rural BoP energy market.
  3. The students will be able to apply the concepts such as social capital, collective action, collective capability, and individual capability, to create an implementation plan for a rural BoP energy business strategy.
  4. The students will be able to appreciate the overlap of strategy and society in order to focus on the social outcomes besides the economic benefits of a rural BoP rural energy business.

Year of Publication: 2021
Ref. No.: 19/647C
Discipline: Marketing, Public Policy and Strategy, Social Enterprises & Ethics, Strategy & General Management
Industry: Banks & Diversified Financials, Capital Goods, Consumer Goods, Energy, Non-Profit
Country: India
Languages: English
Pages of Text: 11