PremiumSoft, a Hong Kong–based software company, relied heavily on its creative workforce to drive new product delivery, manage product upgrades, and incorporate customer feedback in its products. As founder and Director of Software Development, the core responsibility of Ken Lin was setting up strategic goals for the organization and identifying new products and opportunities for innovation to ensure the company’s growth. In addition to this role, Ken had been the company’s human resource (HR) manager since its founding. He alone handled all the HR-related activities including recruiting and retaining talent, and ensuring a healthy work environment. This role, however, had become more challenging over time. Demand for good developers was at an all-time high, and just across the border, Chinese companies such as Alibaba and Tencent were willing to provide Silicon Valley–like salaries and benefits to attract developers.