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The Airline Industry in the 21st Century

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The airline industry has been a notoriously low profit industry for the last several decades. However, in the mid-2010s a number of events, notably the merger of airlines in Europe and the United States, could change this dynamic. The case allows for a discussion of why the airline industry has had low profits to date and how the forces that influence its profitability may be changing going forward.

Learning Objective:

Industry identification and definition, Industry structure and industry analysis, Value chain analysis, Activity-based sources of advantage and disadvantage

Year of Publication: 2018
Ref. No.: 15/569C
Discipline: Strategy & General Management
Industry: Airlines
Country: Global
Languages: English
Pages of Text: 9