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jewellworld.com: Leading Web-based IT Development in the Jewellery Industry                                                                                                        
 
Product Ref: 04/206C Company: Jewellworld.com

Product Type: Case Industry: Retail & Wholesale

Related Product(s): Teaching Note
Authors: Bennett Yim   Andrew Lee
In mid-2004, jewellworld.com was one of the few, if not the only, surviving jewellery portal in Hong Kong, with its scope spanned both B2B and B2C. For its business clients, it had become an Internet-technology consultancy specialized in the jewellery industry, providing services such as B2B trading portal, eTraining, security surveillance systems, and so on. Meanwhile, its B2C business had been improving as well, appealing to both the local young generation and overseas Chinese.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Business model, B2B, B2C, value proposition
Length: 5 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
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