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Yu's Tin Sing Enterprises: Proactive Risk and Crisis Management     
 
Product Ref: 04/205C Company: Yu's Tin Sing Enterprises Co Ltd

Product Type: Case Industry: Commercial Services

Related Product(s): Teaching Note
Authors: Freddie Lee   Gilbert Wong   Mary Ho
At the beginning of the SARS crisis in 2003, many cleaning companies in Hong Kong accepted and lived with the risk because of insufficient knowledge about how the virus was spreading. This case gives an account of how Yu's Tin Sing Enterprises Co., Ltd. was able to overcome the crisis through unprecedented levels of co-operation and collaboration, as well as the leaders' patience and their understanding of the concerns of the workers. It also examines how the Company developed a proactive risk management system for identifying and assessing risks in the cleaning business, and for eliminating or reducing those risks to an acceptable level.
Functional Area : Strategy & General Management

Issues: Risk management, crisis management, SARS
Length: 12 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
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