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Eurasia International: Total Quality Management in the Shipping Industry    
 
Product Ref: 04/203C Company: Eurasia International

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
This Case gives an account of how a ship management company was able to set itself apart from competitors and from its clients' own in-house technical and crew-management capabilities by embracing a culture of continuous improvement and by implementing Total Quality Management systems. The shipping industry was not alone in having regulation imposed upon it, but its distinctly international nature made ship managers, as cost-cutting practitioners, particularly open to criticism. A ship management company's very existence hinged upon its ability to convince ship-owners that it would preserve their valuable assets and maximise revenue-earning potential íV demonstrating that its collective skills were superior and more cost-effective. As a result, an effective quality assurance system that continuously improved the organisation's human and business systems could enhance efficiency and also have a significant marketing impact.
Functional Area : Human Resource Management
Strategy & General Management

Issues: Quality Assurance, Voluntary Compliance, Industry Regulation
Length: 13 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
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