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Case Details:
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OneCard: 建立节省及优惠平台    
Product Ref: 03/183C Company: OneCard International

Product Type: Case Industry: Hotels, Restaurants, Leisure
Retail & Wholesale

Related Product(s): Teaching Note
OneCard 个案说明了一名创业家如何掌握机会开展新业务及管理低成本但高效率的销售运营。Khalid Gibran 的举动是典型的创业家风范—他只视规则为指引,并愿意迅速地调整组织的优先事项以尽量掌握不断改变(充满挑战)的情况。在不到三年的时间,他领导了两个组织,但在过程中他也需要作出几个重大的让步,他最新也是最具雄心的举动OneCard 推出的时间刚好在香港受到SARS 病毒打击不久前,零售业的销售急转直下,市民也避免外出用餐,很多商人预期有更多的不稳定因素。Khalid Gibran 却在众多挑战中看到一个行销良机以及加强其商户和顾客群的机会。
Functional Area : Marketing
Strategy & General Management

Issues: Entrepreneurship, Crisis Management, Small Business Strategy, New Product Marketing
Length: 11 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This is a part of The Trade & Industry Department SME Case Series
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Case (03/183C) HK$58 / US$7.5
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