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TrademarkLogo.com: 把法律服务转移到互联网    
 
Product Ref: 04/191C Company: TrademarkLogo.com

Product Type: Case Industry: Commercial Services

Related Product(s): Teaching Note
在2000年,香港律师事务所王惟翰律师楼(Robert W.H. Wang & Co.)的资深合伙人王惟翰创办了TrademarkLogo.com (TML)。他相信法律应该与其它业务一样,能够探索互联网带来的商机。知识产权部门负责的商标服务有潜力在互联网上成功发展 – 因为过程直接,并只需要极少量的律师和客户之间的会面。通过互联网经营业务,更可以大大减少公司需要处理的文书工作,从而解决了知识产权部门的超支问题。不过,互联网泡沫的爆破以及全球性的经济衰退令业务在2002年陷入低潮,网站的吸引力也随之而消失;网站的浏览量放缓,交易数目也大幅下降。在2003年,政府推行新商标条例,精简了商标注册的流程。作为政府公共服务电子化计划的一部份,有关过程及收费等信息都能在网上找到,任何人都能自行申请商标注册,知识产权供货商的角色因而变得次要。新受聘出任经理的Poorna Mysoor需要把情况逆转,她的任务是重振业务,并认定未来发展的机会。当她在准备将要呈交王惟翰的建议书时,她反省TML相对于竞争对手的优势,TML能如何利用互联网去建立一个明确的战略性定位?TML又应该如何响应政府的公共服务电子化计划?TML如何能为客户和供货商创造强而有力的价值陈述?
Functional Area : Management of Information Systems

Issues: Value proposition of internet businesses
Length: 10 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
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Case (04/191C) HK$58 / US$7.5
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