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Case Details:
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Product Ref: 03/155C Company: Sun Toys Motor

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Authors: Simon Tam   Vincent Mak
在1983 年,28 岁的香港企业家佘继标成立了一家叫做新生电机科技有限公司的玩具马达制造公司。他拥有一些在电机工厂和小公司的管理经验,以及少量的现金,却需要与大型、历史悠久的制造商竞争,并建立客户群,能否生存也成疑问。佘该如何利用他以前的经验和管理技巧来部署下一步?他从这些年来行业中的变化里又看到了甚幺?
Functional Area : Economics & Business Policy
Human Resource Management
Strategy & General Management

Issues: Surviving the startup process, toy motor manufacturing in Hong Kong
Length: 3 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: Setting: Hong Kong 1983
This is a part of The Trade & Industry Department SME Case Series
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