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Sun Toys Motor: How to Put a Start-up on Track                                                                                                                                                                                                                
Product Ref: 03/155C Company: Sun Toys Motor

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Authors: Simon Tam   Vincent Mak
In 1983, Simon Shi Kai-Biu, a 28-year-old Hong Kong entrepreneur, started a toy motor manufacturing firm called Sun Toys Motor Ltd. He had some experience in managing motor factories and small start-ups, and only a small amount of capital. His competitors were large, well-established motor manufacturers and survival itself was in question. How should Shi make use of his business experience and his management skills? What changes were taking place in the industry?
Functional Area : Economics & Business Policy
Human Resource Management
Strategy & General Management

Issues: Surviving the startup process, toy motor manufacturing in Hong Kong
Length: 3 pages Country: Hong Kong SAR

Pub. Year: 2004 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: Setting: Hong Kong 1983
This is a part of The Trade & Industry Department SME Case Series
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