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2003 年末中国内地的旅游开放与香港的中小型企业    
 
Product Ref: 03/186C Company: N/A

Product Type: Case Industry: Public Policy & Strategy

Related Product(s): Teaching Note
从2003年的3月到5月,香港的旅游业经历了严重的低潮,原因是严重急性呼吸系统综合症(SARS)的爆发,该病症在7月为止在香港就录得1,755宗病例。香港的入境旅游业在4月2日到5月23日期间(即世界卫生组织向公众发出建议,考虑延迟前往香港的非必要的行程的期间)几乎完全停顿。然后,极为戏剧性的转变出现,作为内地及香港更紧密经贸关系安排(CEPA)的一部份,邻近香港的四个中国内地城市的居民获准以个人身份申请来港,令旅游业在7月底获得强大的推动。从前,中国内地的旅客只能以团队形式来港游览,到了9月,北京、上海、广州和深圳这些主要城市的居民都可以个人身份来港,结果内地游客像是排山倒海地蜂拥而至,把来港的旅客人数推上新高峰,甚至超越了SARS 前的统计数字。旅游管制预计在2004年会进一步放松,近来饱受经济逆转打击影响(在SARS期间达到顶点)的香港中小型企业如何能把握内地开放旅游管制带来的新机会?
Functional Area : Economics & Business Policy

Issues: Impact of SARS and Mainland China's travel liberalisation on Hong Kong's inbound tourism
Length: 16 pages Country: China (People's Rep. of)
Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
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