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Fat Angelo's:创业家的成长    
Product Ref: 03/184C Company: Fat Angelo's Restaurant

Product Type: Case Industry: Hotels, Restaurants, Leisure

Related Product(s): Teaching Note
Authors: Simon Tam   Monica Wong
开业于1998 年,Fat Angelo's 的意念产生自三位创业家,他们看准香港有一个"家庭式格调"的意大利餐厅的空隙。在两年之内,Fat Angelo's 已发展成一个拥有三家餐厅的连锁店。在熙攘的背后,管理合伙人却一直在盘算另一件事情。在亚士厘道的餐厅的毗邻有一间约2,500平方尺的房间,它拥有独立的面向街道的入口,但碍于消防署的要求,两个空间被视作同一个单位处理, 并被包括在同一份租约内。Fat Angelo's 的创办人兼管理合伙人Andy Chworowsky、Dale Willet 及Chris Gallaga 在争取时间制定这额外房间的长远计划的时候,决定利用它作为暂时的储物室和办公室。这个临时的安排持续了将近一年。2001 年,当三家餐厅都运营得顺利,几位创业家认为是时候涉足新餐厅的概念,以便进一步扩充业务。经过几次会议后,他们得出三个建议利用额外的房间去经营新业务:意大利薄饼外卖店、咖啡店和海鲜餐厅。每一个选择看来都各有利弊,他们该选择哪一个?有没有其它的选择和可能性?
Functional Area : Economics & Business Policy
Strategy & General Management

Issues: Expansion decision, entrepreneurship
Length: 12 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This is a part of The Trade & Industry Department SME Case Series
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