CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
Introduction
SME Case Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Case Details:
Email to a friend
煤气公司: 通过客户关系管理获得竞争优势    
 
Product Ref: 03/178C Company: Towngas Hong Kong

Product Type: Case Industry: Energy

Related Product(s): Teaching Note
Authors: Benjamin Yen   Monica Wong
煤气公司是香港其中一家历史最长的能源供货商,虽然它在香港享有几乎垄断性的地位,该公司仍然投资了几百万元在客户关系管理方面,不但提高了客户的满意度,更成功销售新产品为公司带来额外的营业额。本个案讨论了成功创立客户关系管理项目的方法,并强调内部文化的调节与选择适当的信息科技软件系统是同样重要的。
Functional Area : Marketing

Issues: CRM success factor
Length: 13 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
Order This Item
Type Language Quantity * Unit Price
Case (03/178C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.