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Toyland Rubber Manufacturing: Building a New Factory in Shanghai                                                                                                                                                                                                                
Product Ref: 03/174C Company: Toyland Rubber Manufacturing Factory

Product Type: Case Industry: Materials

Related Product(s): Teaching Note
Hong Kong-based Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing, and printing factories. In the mid-1990s as factories migrated to low cost locations in the Mainland, CEO Patrick To decided to open a new factory in Shanghai. His plan was interrupted by the SARS crisis forcing him to re-evaluate the initial strategy. This case illustrates the issues pertaining to building a factory in China.
Functional Area : Economics & Business Policy
Strategy & General Management

Issues: Investing in China, Joint Venture
Length: 8 pages Country: China (People's Rep. of)
Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: Beamish, Morrison, Rosenzweig and Inkpen, International Management
This is a part of The Trade & Industry Department SME Case Series
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