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Proactive Medicare Enterprise (HK) Limited: Providing Healthcare in Mainland China                                                                                                                                                                                                                
Product Ref: 03/175C Company: Proactive Medicare Enterprise (HK) Limited

Product Type: Case Industry: Health Care Equipment & Services

Related Product(s): Teaching Note
Authors: Gilbert Wong   Andrew Lee
After successfully starting a joint venture with a prestigious hospital in Shanghai, Proactive Medicare (a Hong Kong-based SME) intended to replicate its success in Beijing. The case chronicles the development of the joint venture in Shanghai from inception to implementation. The case is designed to facilitate discussions on the importance of networking and the key success factors of a Sino-overseas joint venture in China.
Functional Area : Economics & Business Policy
Human Resource Management
Strategy & General Management

Issues: Sino-overseas Joint Venture, China, Networking
Length: 9 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This is a part of The Trade & Industry Department SME Case Series
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Type Language Quantity * Unit Price
Case (03/175C) HK$58 / US$7.5
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