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香港高才管理顧問有限公司: 找尋合適的國內策略    
 
Product Ref: 03/171C Company: Go2xpert.com

Product Type: Case Industry: Commercial Services

Related Product(s): Teaching Note
Authors: Simon Lam   Vincent Mak
2000年1月﹐當科網泡沫橫掃香港時﹐蕭乃新和數名朋友成立了一個名為高才管理顧問(Go2xpert)的招聘網站。科網泡沫爆破後﹐蕭和他的同僚把他們的業務策略作出轉變。他們察覺到協助香港公司招聘國內專業人才的利基市場所帶來的商機。但蕭隨即踫到困難﹐主要由於國內專才在移居入境時所需辦理的複雜的入境程序﹐以及所需達到的要求。他們需再次改變策略﹐但往哪個方向呢?此案例可用作闡明香港中小企商人如何從國內市場尋找機會。更重要的是﹐此案可作為明燈﹐讓中小企學習到如何改變其策略、管理其運營、和銷售其業務﹐以便在迅速轉變的營商環境中獲取最佳效益。
Functional Area : Economics & Business Policy
Marketing
Strategy & General Management

Issues: Starting a Business, Adapting Business Strategy to a Rapidly Changing Business Environment, Mainland China's Human Resources Market; China Entrance Consulting
Length: 5 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
This is a part of The Trade & Industry Department SME Case Series
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