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Case Details:
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三黃: 生活風格業務的多元化小眾行銷學    
Product Ref: 03/169C Company: Fenix Group Holdings Limited

Product Type: Case Industry: Consumer Goods
Retail & Wholesale

Related Product(s): Teaching Note
Authors: Bennett Yim   Monica Wong
Functional Area : Marketing
Strategy & General Management

Issues: Niche Marketing, Business Diversification
Length: 8 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information:,, Kotler, P., Marketing Management., Pindyck R. S., & Rubinfeld D.L., Microeconomics.
This is a part of The Trade & Industry Department SME Case Series
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Case (03/169C) HK$58 / US$7.5
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