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6 cases found for : (mnc)
 
Ref No. Title Author(s)
05/267C

Motorola in China: Failure of Success? (MNC)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2005

The case illustrates the underlying forces that erode a company's competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola's strategic evolution in China...

Ali Farhoomand
Kavita Sethi
05/251C Whirlpool's Roadmap in China: 2004 (MNC)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

Detailing Whirlpool's initial years in China, the case illustrates the problems that a global industry leader can face while entering a new, developing market like China. While it is relatively easy t...

Pan Yigang
Kavita Sethi
Leyu Yang, Thomas
05/219C



Louis Vuitton Moët Hennessy: Expanding Brand Dominance in Asia (MNC)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

This case explores the predicament Louis Vuitton Moët Hennessy (LVMH) faced with respect to brand management when expanding its operations in China. In 2004, Asia accounted for about 40% of the sales ...

Pan Yigang
Marissa McCauley
05/215C Successful Multinationals in China (MNC)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2005

China's huge population and potential market had attracted foreign companies since its economy began opening in the late 1970s. Although the profit position of some foreign companies improved by 2003,...

Michael J. Enright
Vincent Mak
05/223C



Shanghai Volkswagen: Time for a Radical Shift of Gears (MNC)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2005

At the dawn of the 20th anniversary of its involvement in China¡¦s passenger-car industry, Shanghai Volkswagen (SVW) found itself caught in changed external and internal environments, with factors crit...

Ali Farhoomand
Zhigang Tao
Iris Wang
Lu yi
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