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3 cases found
 
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08/423C Hong Kong Business Intermediary: A Launching Pad for Entrepreneurs

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

On 11 September 2001, Edwin Lee, a young investment banker from Hong Kong, survived the World Trade Centre attacks in New York City. His office in lower Manhattan, however, and his prestigious job wit...

Gilbert Wong
Saimond Ip
Jeroen van den Berg
Samuel Tsang
09/461C Dragonfly Therapeutic Retreats: Crafting a Winning Proposition

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2010

Georgie Yam arrived in Shanghai in the heat of summer in 2001. He was there on a mission: to develop the market and establish a distribution network for a German hair-care products manufacturer. Soon ...

Gilbert Wong
Saimond Ip
Josephine Lau
09/438C New Life: Scaling Up Social Enterprise Start-Ups

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

New Life Psychiatric Rehabilitation Association has been pursuing its social enterprise initiative since 1994 to create employment and training opportunities for former mental patients in Hong Kong. A...

Gilbert Wong
Saimond Ip
Penelope Chan