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09/442C Dragonfly Therapeutic Retreat: Creating an Affordable Indulgence

Product Type: Case

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Pub. Year: 2009

Georgie Yam went to Shanghai in 2001 as consultant for a German hair-care product line. Being a massage enthusiast, he quickly spotted a gap in the city's spa market for a value-for-money relaxation p...

Gilbert Wong
Po Chung
Josephine Lau
09/421C Sowers Action (a): The First Ten Yards

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

Sowers Action was founded in September 1992 as a non-religious, non-political and not-for-profit charity. Its principal objective was to improve the level of education in remote areas of China by subs...

Gilbert Wong
Po Chung
Iris Wang