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09/436C Green Rubber: The Revolution of the Rubber Recycling Business

Product Type: Case

Functional Area: Marketing, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

Dedicated to offering high-tech solutions for environmental and social problems, a privately-owned Malaysian conglomerate, Petra Group, aimed to innovate the recycling of rubber waste. Since the 1990s...

Maria Francesch-Huidobro
Claudia H L Woo