CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
13 cases found
 
Ref No. Title Author(s)
12/513C A Sought-After Visa For Entering China・s Electronic Payment Market and Strategies Beyond

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

Visa・s China strategy was challenged by the Chinese monopoly, China UnionPay Company (:CUP;), on all fronts after a few short cooperative years. Visa countered CUP・s competitions by scaling the disput...

Zhigang Tao
Elsha Yiu
Penelope Chan
12/505C Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2012

In early 2003, an outbreak of SARS in Hong Kong led to a plunge in inbound travel to the city. Many local travel agencies started hosting below-cost inbound tours, dubbed "zero-fee tours", for mainlan...

Wen Zhou
Penelope Chan
11/503C Yahoo: Relationship Crisis with Alibaba in China

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

In October 2005, Yahoo! Inc. ("Yahoo") formed a partnership with Alibaba Group Holding Limited ("Alibaba"), the country・s biggest e-commerce firm. The company invested US$1 billion in Alibaba for a 40...

Zhigang Tao
Penelope Chan
10/470C Negotiation in China: How Universal?

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

This is a fictitious case in which Universal Studios, a major US theme parks and resorts company, has to negotiate with China's central government to build its first theme park in the country. Student...

Shangjin Wei
Zhigang Tao
Penelope Chan
11/487C Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This deal has triggered a public ou...

Ping Lin
Wen Zhou
Penelope Chan
2 3 [Next >>]