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09/422C Mattel's Strategy after its Recall of Products Made in China

Product Type: Case

Functional Area: Production & Operations Management, Strategy & General Management
Pub. Year: 2009

In the summer of 2007, Mattel, the largest toymaker in the US, made several recalls of products that had been made in China. The recalls led not only to a sharp reduction in Mattel's sales but also to...

Jiangyong Lu
Yu Linhui
Zhigang Tao
Grace Loo