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2 cases found
 
Ref No. Title Author(s)
09/434C WM Wrigley JR.Company: Innovation in China¡¦s Confectionery Market

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2009

In October 2008, WM Wrigley Jr. Company ("Wrigley"), the world's largest gum-maker, completed a US$23 billion friendly takeover by Mars, a US-based, family-owned company and a global leader in confect...

Ali Farhoomand
Candise Pong-wa Wai
09/425C

Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms

Product Type: Case

Functional Area: Marketing, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

Prior to the 2008 Summer Olympics in Beijing, Chinese people were outraged by repeated interruptions of the Olympic torch relay in Paris on 7 April 2008. Soon after the incident, LVMH Group, a shareho...

Kineta Hung
Candise Pong-wa Wai