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09/417C Outdoor Digital Media in China: Tulip Mega Media in the Run-Up to the Beijing Olympics

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2009

In the run-up to the Beijing Olympics, China's US$5.714 billion outdoor advertising market, like the city itself, underwent a major overhaul. With the advancement of communication technologies, China'...

Qiu Cheng
Josephine Lau
08/406C SONY ERICSSON: Marketing the Next Music Phone

Product Type: Case

Functional Area: Marketing
Pub. Year: 2008

Coming off its global success of marketing mobile handsets which featured embedded digital cameras, Sony Ericsson planned to launch a new series of handsets which featured digital music playback capab...

Qiu Cheng
Zane Moi