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08/394C Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received appr...

Venkat Subramanian
Andrew Lee
Gary Chan