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08/384C ITC e-Choupal: Corporate Social Responsibility in Rural India

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2008

Business decisions need not be intentionally altruistic, but empowering the community eventually creates both notional wealth (in the form of brand recognition) and actual wealth (in the form of profi...

Ali Farhoomand
Saurabh Bhatnagar