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2 cases found
 
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08/373C Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (B)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

This case examines China's top selling herbal tea brand, Wang's Fortune Tea (marketed as Wanglaoji in mainland China), and explores the international functional soft drinks market and factors influenc...

Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Linda Suen
08/372C Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (A)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

Wang's Fortune Tea, marketed as Wanglaoji in mainland China and considered to be the founder of Chinese herbal tea, grew from a strong regional brand in China with limited national market penetration ...

Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Linda Suen