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08/374C The Era of Corporate Citizenship: Perodua's Advertising with a Social Dimension

Product Type: Case

Functional Area: Marketing, Social Enterprises & Ethics
Pub. Year: 2008

As a home-grown compact car maker in Malaysia, Perodua has integrated social messages into its corporate advertisements since 1999, seeking to enlighten the local audience about various social issues ...

Ken Peattie
Claudia H L Woo