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5 cases found
 
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16/573C 15FEN: Finding The Blue Ocean in Chinaˇ¦s Fresh Food

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ˇV a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Kevin Zhou
Josephine Lau
16/577C ZUJI: Finding a Winning Strategy

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

It was October 2015, Charlie Wong, CEO of Zuji Hong Kong told the media at the launch of Zujiˇ¦s new brand campaign ˇ§Search, Discover and Shareˇ¨ that he would like to see Zuji ˇ§become the Google for tr...

Kevin Zhou
Josephine Lau
11/498C Herborist: A Chinese Personal Care Brand Goes Abroad

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2011

Herborist, a high-end Chinese personal care brand, had been steadily expanding its share in global markets since 2008. The brand distinguished itself by integrating traditional Chinese medicine with m...

Kevin Zhou
Grace Loo
08/371C Goldlion: Winning over Hong Kongˇ¦s Hip Generation

Product Type: Case

Functional Area: Marketing
Pub. Year: 2008

In 2007, Goldlion, one of Hong Kongˇ¦s oldest menswear brands, opens the first Goldlion Accessories store in the city as part of its plan to rejuvenate its brand image. The company aims to promote Gold...

Kevin Zhou
Isabella Chan
08/369C Huella Online Travel: Gaining Market Insight into Hong Kong Consumers

Product Type: Case

Functional Area: Marketing
Pub. Year: 2008

In April 2007, Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia, including Greater China, announced its results for the financial year 2006. Its market share for Hong Ko...

Kevin Zhou
Isabella Chan