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3 cases found
 
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10/443C Birla #1: The ¡§Unknown¡¨ Global Indian Conglomerate

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Established in 1857, the Birla Group has developed into one of the largest conglomerates in India. The firm has invested in a wide range of industries, including textiles, cement, tea, sponge iron and...

Venkat Subramanian
Richard Farmer
07/361C SK-II: Damage Control in China

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

In 2006, SK-II, a skin care brand, was close to becoming a billion-dollar brand for Proctor and Gamble ("P&G") and China was seen as a key source of future growth and is soon to be the largest market ...

Kineta Hung
Richard Farmer
07/336C Chery Automobile Company: Evolution of the Chinese Automotive Industry

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

In 1908, Henry Ford revolutionised the car industry by drastically cutting production costs by using assembly lines. A century later, on the other side of the world, an unknown Chinese car manufacture...

Ali Farhoomand
Marcus Schuetz
Richard Farmer