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12 cases found
 
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09/426C Nike and Liu Xiang: Crisis Management in Celebrity Endorsement

Product Type: Case

Functional Area: Marketing
Pub. Year: 2009

On 18 August 2008, Liu Xiang, China's biggest celebrity sports icon, withdrew from the 110-metre hurdles event at the 2008 Beijing Summer Olympic Games due to an Achilles injury. Liu was China's first...

Kineta Hung
Isabella Chan
Penelope Chan
08/400C FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

In 1953, shortly after the People's Republic of China was formed, FAW Group Corporation ("FAW") was founded with the goal of creating a modern automotive industry for China. "The pioneer of China's au...

Simon Lam
Isabella Chan
08/392C Highly Confident Transportation: Dynamics of IT Application in Supply Chain Management

Product Type: Case

Functional Area: Management of Information Systems
Pub. Year: 2008

Established in 1938, Highly Confident Transportation ("HCT") is a leading third-party logistics ("3PL") company in Taiwan. Originally a trucking and en-route transportation company serving domestic cu...

Benjamin Yen
James Lin
Isabella Chan
08/396C Ready to Take Off (B): China's Re-Entry into Global Aerospace

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2008

This case illustrates China's attempts at building its own regional jets and large civil aircraft. The case can be used to teach courses in international competitiveness and strategic management at th...

Dean Xu
Isabella Chan
08/395C Ready to Take Off (A): The Global Large Civil Aircraft Industry

Product Type: Case

Functional Area: Production & Operations Management
Pub. Year: 2008

A capital-intensive industry that requires sophisticated high technology and enormous economies of scale, the global large civil aircraft industry allows only a few profitable players and has been dom...

Dean Xu
Isabella Chan
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