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07/314C

Hyundai and Kia: Automobile Branding in China

Product Type: Case

Functional Area: Marketing
Pub. Year: 2007

Beijing Hyundai Motor Corporation and Dongfeng Yueda Kia Motors were both troubled by the problematic sales trend of their locally branded cars. At the same time, a Brand Power Research Study conducte...

Yong June Kim
Amy Tang