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4 cases found
 
Ref No. Title Author(s)
10/464C European Airline Industry, 1993 ¡V 2009: Flying into Turbulence (A)

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2010

This case illustrates the evolving structure of the airline industry in Europe and the competitive determinants in the industry. This case initially outlines the context of the airline industry prior ...

Venkat Subramanian
Samuel Tsang
10/443C Birla #1: The ¡§Unknown¡¨ Global Indian Conglomerate

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Established in 1857, the Birla Group has developed into one of the largest conglomerates in India. The firm has invested in a wide range of industries, including textiles, cement, tea, sponge iron and...

Venkat Subramanian
Richard Farmer
08/394C Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received appr...

Venkat Subramanian
Andrew Lee
Gary Chan
CSVS/105C Biocon: From Generics Manufacturing to Biopharmaceutical Innovation

Product Type: Case, DVD

Functional Area: Strategy & General Management
Pub. Year: 2007

Incorporated in 1978 as a joint venture between Biocon Biochemicals Ltd, Ireland and a company led by Ms Kiran Mazumdar-Shaw, a young Indian entrepreneur, Biocon had long depended on revenues from the...

Michael J. Enright
Venkat Subramanian
Jeroen van den Berg