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4 cases found
 
Ref No. Title Author(s)
07/345C The AIA-JF Green Fund: Differentiation in the Funds Market

Product Type: Case

Functional Area: Finance & Investments, Marketing
Pub. Year: 2007

The Mandatory Provident Fund ("MPF") was established in December 2000 in Hong Kong to provide a formal, government-supervised retirement protection vehicle for the local population. As a major MPF ser...

Ricky Chan
Amy Tang
06/310C Promoting Healthcare Tourism in India

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

A joint study by the Confederation of Indian Industries and McKinsey forecasted the potential of healthcare tourism to amount to US$2.2 billion by 2010. The Indian Government's growing awareness of th...

Bennett Yim
Amy Tang
07/314C

Hyundai and Kia: Automobile Branding in China

Product Type: Case

Functional Area: Marketing
Pub. Year: 2007

Beijing Hyundai Motor Corporation and Dongfeng Yueda Kia Motors were both troubled by the problematic sales trend of their locally branded cars. At the same time, a Brand Power Research Study conducte...

Yong June Kim
Amy Tang
06/303C Rhine Garden Holdings Company Limited: The Next Strategic Move

Product Type: Case

Functional Area: Production & Operations Management, Strategy & General Management
Pub. Year: 2006

Started in 1992 by Tommy Fung and his two friends, Rhine Garden Holding Company Limited owned two Western restaurant chains in Hong Kong: Rhine Garden and Café Lagoon. Through the years, Fung, as mana...

Simon Lam
Amy Tang