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98/11C Crisis Communication: The Asian Bird Flu

Product Type: Case

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Pub. Year: 1999

The Bird Flu virus (H5N1) was first detected in the New Territories of Hong Kong in early 1997. This strain of virus had been previously known to infect only birds but had now crossed the species barr...

Gilbert Wong
Nina Hansen
Vanessa Clark