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06/279RN The Changing Face of the Indian Television Industry: 2006

Product Type: Research Note

Functional Area: Marketing, Production & Operations Management
Pub. Year: 2006

Television in India has been around for just over four decades. For the first 17 years, transmission was restricted to black and white, and sale figures of television sets were minimal. The liberalisa...

Jim Laurie
Kavita Sethi