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8 cases found
 
Ref No. Title Author(s)
09/430C Li & Fung: Growth for a Supply-Chain Specialist

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2009

Hong Kong-based Li & Fung Group was a trading company renowned for skilful management of its supply chain. The bulk of its business came from the trading of soft goods, which comprised garments and ap...

Stephen Ko
Grace Loo
09/435C

AirAsia: Flying Low-Cost with High Hopes

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2009

Synopsis Private entrepreneur, Tony Fernandez took over the debt ridden AirAsia airlines from the Malaysian government in December 2001, months after the terrorist attacks of 9/11. One month later, he...

Stephen Ko
Claudia H L Woo
09/444C Corporate Governance at Citic Pacific

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

On the evening of 20 October 2008, Citic Pacific, the Hong Kong arm of the CITIC Group, China's largest state-owned investment company, stunned the stock markets by announcing that it would lose as mu...

Stephen Ko
Havovi Joshi
09/412C

Citibank's Co-Operative Strategy in China: The Renminbi Debit Card

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2009

The strategy of Citibank (China) Co. Ltd ("Citi") in China has evolved as the business environment has changed. Since the start of its operations in China in 1902, the global banking giant has preferr...

Stephen Ko
Havovi Joshi
08/409C McDonald・s: Is China Lovin・ it?

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

McDonald・s, the world-famous American fast food franchisor, entered mainland China in 1990, when Chinese franchise law did not even exist. In this once-closed country whose market only opened up to fo...

Stephen Ko
Claudia H L Woo
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